The Elevator Pitch
The Viral Giveaway can generate a flood of new customers instantly, and with very little ad spend. People that see the post or ad enter a contest for a giveaway - a gift card, free meal, or other service like a massage, oil change, etc. they enter by giving you their email and phone number, helping you build a list that you can monetize forever.

After that, they can gain more chances to win by sharing on their timeline, commenting on the post, and referring friends and family.

Not only does this radically increase page engagement and exposure, but with the optional participation and consolation coupons, it drives a flood of new customers through the door and increases the business visibility and brand.

The Benefits

• Fully automated, messenger based system encourages customers to engage by rewarding comments and social sharing
• Drives massive page likes, comments and engagement
• Drives paying customers by offering participation coupons when they enter, and consolation prizes if they don't win
• Social contests can be run month after month, continuously driving new customers & engagement
• Ability to reach customers by building a list (messenger, email and SMS)
• Reduces advertising costs
• Generate more repeat business
• Optional, personalized images and coupons to increase conversion
• Trackable coupons that record redemption amounts

Once you've installed the ManyChat template, your bot will have a set of Custom User Fields, Bot Fields, Template Fields, and Tags. Custom Fields are values unique to each user in the bot, and Bot Fields are global - they're what power the template with dynamic info. Template Fields are encapsulated in the template so they don't overwrite what's in your bot already. Tags help us manage logic and flow. Here's the complete list:

Giveaway Copy for a Show/Event: (Use the “Viral Giveaway: Comment” Growth Tool)
Want a chance at winning a [PACKAGE OR TICKET NAME]?

We're giving away 🎁 [PACKAGE] to [NUMBER OF WINNERS] lucky winners to see [SHOW NAME] on [DATE]!

👉 http://bit.ly/your-link-here 👈

It's easy to sign up! Just click the link to sign up in 💬 Messenger (you might need to click "Get Started" after you click the link).

We'll be announcing the winners on 📆 [DRAWING DATE]!

Giveaway Copy for a Product: (Use the “Viral Giveaway: Comment” Growth Tool)
Want a chance at winning a [PRODUCT]?

We're giving away 🎁 a [PRODUCT] to [NUMBER OF WINNERS] lucky winners on [DATE]!

👉 http://bit.ly/your-link-here 👈

It's easy to sign up! Just click the link to sign up in 💬 Messenger (you might need to click "Get Started" after you click the link).

We'll be announcing the winners on 📆 [DRAWING DATE]!

If You’re having users enter by comment only: (Use the “Viral Giveaway: Comment Only Entry” Growth Tool)
Want a chance at winning a [PACKAGE OR TICKET NAME]?

We're giving away 🎁 [PACKAGE] to [NUMBER OF WINNERS] lucky winners to see [SHOW NAME] on [DATE]!

It's easy to sign up! Just tell us [WHAT TRIGGERS THE COMMENT TOOL] and we’ll get you signed up in 💬 Messenger instantly!

We'll be announcing the winners on 📆 [DRAWING DATE]!

Post Example:

If your page has enough active users, you could run this contest without any ad spend. However, running it as an ad all but guarantees you’ll be building your list and creating a LOT of traffic for your page.

Please note that this mini course isn’t focused on teaching you about Facebook ads - you should have some ads manager experience.

Ad Objective
This is a very basic walkthrough on creating a page post engagement ad. In Ads Manager, create a new campaign with the Engagement Objective

Ad Placement
Create your audience targeting, and then edit your placements. Unless you want to blow a lot of ad spend, select only Feeds (I also ignore desktop and target only mobile). You can try Instagram too, depending on your niche.

After selecting daily budget, make sure you select “Use Existing Post”, then scroll to the section titled Creative and select the giveaway post you created:

Once you’ve verified all your campaign settings, confirm and launch!

In your posts there are some things you should say and things you shouldn’t say in order to stay compliant. Facebook will reduce your reach or penalize you for using share, tag and click bait.

Also, forcing people to like, share, or tag as a condition of entering a contest is strictly against ToS, so don’t do it!

Here’s a quick guide of what and what not to use in your posts: