(With Optional Curbside Service)
You'll use this one sheet for all the bots. Remember - use a separate sheet for each client!
Remember - use a separate scenario & webhook for each client!
The Elevator Pitch
It's a simple fact - customers LOVE deals. According to recent research, 90 percent of consumers use coupons in some way during the buying process. For brands, coupons offer a way to reach existing and new customers in a tailored way that influences their purchasing decisions.
Built for simpler retail offers and restaurants, Coupon Bot brings coupons from online offer sites and mailers into the social space where the customers are. It's targeted, digital, and helps a brand generate new customers and keep existing ones with a trackable ROI.
With Coupon Bot, you'll be able to run up to 3 offers at a time, delivering irresistible offers while building an email and SMS list that you can monetize long after the customer's redeemed their first offer!
- Fully automated, messenger based system registers customers into your VIP club with phone and email, building a long term asset
- Drives brand awareness, page likes, comments and engagement
- Drives paying customers by delivering a personalized, digital coupon that can be redeemed on-site
- Reduces advertising costs
- Generate more repeat business
- Optional, personalized images and coupons to increase conversion
- Trackable coupons record redemption amounts
- Customers can share coupons with friends and family, increasing business and reducing ad spend
Once you've installed the ManyChat template, your bot will have a set of Custom User Fields, Bot Fields, Template Fields, and Tags. Custom Fields are values unique to each user in the bot, and Bot Fields are global - they're what power the template with dynamic info. Template Fields are encapsulated in the template so they don't overwrite what's in your bot already. Tags help us manage logic and flow. Here's the complete list:
Promoting The Offer
You can promote your coupon offer by simply adding a post to the page. Note - you’ll need to have a decently active page for this to work well, so you may still want to run this as an ad to a local audience using a Page Post Engagement Ad.
The Post Copy:
🎉 GET YOUR [OFFER] BELOW 🎉
Comment below and let us know [SOMETHING]!
Once you comment we'll send you an AMAZING [OFFER] offer through 💬 Messenger! You'll be enrolled in our VIP Offers program and be the 1st to get the best monthly promos!
Comment BELOW for your [OFFER]
Asking for Comments:
Make sure that when you ask people to comment, you ask them for their opinion, or something they like about the offer. Don’t just ask for them to comment “coupon” or a keyword. For example, for a pizza giveaway, ask people what their favorite topping is and mention who they’d bring with them to the location: “Tell us below what your favorite topping is, and be sure to mention somebody that would love free pizza too!”
The Post Image:
Share an image or video of the offer. If you’re giving away something like food, then make sure you’ve got a nice image of what’s up for grabs. You can easily generate these images using Canva. Images should be 1200x628, 909x476, 1000x1000 in size. You can also use an animated GiF or short video.
The Comment Growth Tool:
To set up the post to deliver the offer once users comment, just go to Manychat’s growth tools and use the pre-built growth tools. If you’re using Coupon 01 flow, you’d use the “Coupon 01: CGT” growth tool. It’s ready to go, so simply pick a post and enable it!
Ref Link Method
You can also promote your coupon by using a Ref URL in the bot. This is just a hyperlink people can click on to enter the coupon flow.
The Post Copy:
🎉 GET YOUR [OFFER] BELOW 🎉
Here's your chance to get great FREE stuff from [BUSINESS]. Join our VIP Rewards Program today by clicking the link below. 👇
Get your first offer, [OFFER], just by opting in!
Once you click the link below we'll send you a message through 💬 Messenger (you may have to click "Get Started").
Click this link to get started 👇[REF LINK]
The Ref URL Tool:
To set up the post to deliver the offer once users click on the link, just go to ManyChat’s growth tools and use the pre-built growth tools. If you’re using Coupon 01 flow, you’d use the “Coupon 01: Share Link”.
You can use a Ref URL in a post, but you can also use it on printed material, like table tents or mailers, to get users into the bot! To create a QR code to use on your printed materials, just go to the QR Code Thingy tool we’ve created and create your QR code.
Creating a Page Post Engagement Ad
If your page has enough active users, you could run this contest without any ad spend. However, running it as an ad all but guarantees you’ll be building your list and creating a LOT of traffic for your page.
Please note that this mini course isn’t focused on teaching you about Facebook ads - you should have some ads manager experience.
This is a very basic walkthrough on creating a page post engagement ad. In Ads Manager, create a new campaign with the Engagement Objective
Create your audience targeting, and then edit your placements. Unless you want to blow a lot of ad spend, select only Feeds (I also ignore desktop and target only mobile). You can try Instagram too, depending on your niche.
After selecting daily budget, make sure you select “Use Existing Post”, then scroll to the section titled Creative and select the giveaway post you created:
Once you’ve verified all your campaign settings, confirm and launch!
Important Tips on Post Copy
In your posts there are some things you should say and things you shouldn’t say in order to stay compliant. Facebook will reduce your reach or penalize you for using share, tag and click bait.
Also, forcing people to like, share, or tag as a condition of entering a contest is strictly against ToS, so don’t do it!
Here’s a quick guide of what and what not to use in your posts:
👎 Not OK
Like (asking people to like the page)
Ask people to press/smash the 👍, ❤ or 😲 buttons, “How about a thumbs up if…”
Share (asking people to share the post)
Pass this post along on your wall
Tag a friend
Mention a friend, refer a friend, tell us who you’d bring, etc
Giveaway or Giving away, etc
How to Win, How to Enter
[Prize] Up For Grabs!, How to Get [Prize]
Comment (asking people to comment)
Tell us, Mention below, Tell us below